Licensing & Franchising
Articles
A Mark Is Nothing Without Its Goodwill: Sugar Busters v. Brennan and the Assignment-in-Gross Trap
Control, Not Quality: Eva's Bridal v. Halanick and the Naked License Inside the Family Business
A Single Naked License Sinks a Mark: Barcamerica v. Tyfield Importers and the Duty to Police Quality
More in Trademarks
Distinctiveness & the SpectrumClearance & SearchesRegistration & ProsecutionThe TTABUse in Commerce & SpecimensLikelihood of ConfusionDilutionTrade DressTrademarks & the First AmendmentDomain Names & CybersquattingCounterfeiting & Gray MarketRemediesExtraterritorial ReachInternational (Madrid)Unfair Competition & False Advertising